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Sony Alpha A7 IV Camera Body with 28mm-70mm F3.5-5.6 Lens

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Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction. The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.

R57,999.00

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Beyond basic.
  • 33MP full-frame Exmor R™ back-illuminated CMOS sensor
  • 8x more powerful, next generation BIONZ XR™ image processing engine
  • Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all rec. formats
  • 7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binning
  • Real-time Eye-AF for humans, animals, birds for photo and movie
  • S-Cinetone, S-Log3, HLG and 10 Creative Look presets in-camera
  • Advanced movie features; Focus Map, Breathing Comp., AF Assist
  • UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
  • Low noise images w/ ISO up to 204800 and 15+stop dynamic range
  • 5-axis in-body image stabilization and Active Mode for handheld movie

For a new generation of imagemakers.

With groundbreaking performance in both still and movie recording, the α7 IV is the ideal hybrid, providing breathtaking imagery along with on-the-spot delivery and distribution. The α7 IV is a camera designed to bring to life the artistic visions of today’s creators.
Sony ILCE7M4
Sony ILCE7M4
Newly developed 33MP1 full-frame back-illuminated CMOS image sensor
Flagship-level image processing with BIONZ XR™
Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV’s new 33.0 megapixel1 Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate color reproduction.
The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction. Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.
Still photography without compromise
Sony ILCE7M4
Higher resolution, better color reproduction

The new 33MP image sensor and processing engine raise the bar for image quality

In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony’s original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering as well as soft, natural-looking human skin textures.

Sony ILCE7M4
Beautiful images with reduced noise
Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).
Sony ILCE7M4
Wide, 15-stop2 dynamic range
Taking advantage of the camera’s full dynamic range of 15 stops2, the α7 IV uses image data from the sensor’s 33.0 megapixels1 to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony’s unrivalled experience at the front lines of both still-image and movie creation.
Sony ILCE7M4
Sony ILCE7M4
Sony ILCE7M4
Quickly set the visual mood with ten Creative Look presets
10-bit HEIF still-image format for smooth gradations
A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams. And since no post-editing is needed, you can share your vision immediately after shooting.
Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture. Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.
5-axis optical image stabilisation

Up to 5.5-step4 shutter-speed compensation from the in-body stabilisation unit

The α7 IV’s high-precision stabilisation unit and gyro sensors work together with image-stabilisation algorithms to achieve up to 5.5 steps3 of shutter-speed compensation, to maximise the high-resolution performance of the camera’s 33.0MP1 image sensor.

Sony ILCE7M4
Sony ILCE7M4
Sony ILCE7M4
Sony’s flash units coordinate with the camera’s face-detection system
External control of flash units
Sony’s latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones5. Precise white balance synchronisation and P-TTL metering, at up to the ‘Hi’ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.
For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface.
Reliable autofocus, impressive speed
Sony ILCE7M4
Sony ILCE7M4
Sony ILCE7M4
Fast Hybrid AF, evolved
10-frame-per-second continuous shooting with fast buffer release
The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 7596 phase-detection AF points.
Both the mechanical and electronic shutters allow you to shoot more than 800 frames8 at up to 10 fps7 with AF/AE tracking, thanks to the α7 IV’s high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.
Sony ILCE7M4
Sony’s smart AI-based Real-time Tracking
Sony’s unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.
Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

Sony ILCE7M4
Sony ILCE7M4
Pet photos made easy
Fast, accurate focus for difficult animal shots
By setting the camera’s subject detection type to “Animal” in advance, you can automatically detect and track an animal’s eyes9, for greater success in both wildlife shots and photos and movies of your pets at home. Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal’s face is upside down.
Real-time Eye AF for birds

Bird-eye detection supported for both still shots and movies

For the first time in the α series, bird-eye detection is available in movies as well as still shots – simply preset the subject to “bird”. The camera’s astonishing speed and precision allow automatic tracking of a specific bird10, whether it’s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.

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